Newspapers around the globe are extending their reach through the internet and other media, yet print circulation generally remains the standard for measuring newspaper audience. New global initiatives to provide a more complete picture of newspaper audience through cross-media measurements are the subject of a major session at the upcoming World Newspaper Advertising Conference & Expo.
The World Association of Newspapers conference, to be held on 13 and 14 March in Budapest, Hungary, will examine the latest cross-media audience measurement techniques and include a report from the Media Measurement Integration Task Force, a global alliance dedicated to promoting new cross-media measurement standards (http://www.wan-press.org/MMITF/home.php).
With online newspaper readership reaching record levels in many markets, newspaper advertising executives are clamouring to have this expanded reach accurately reported and reflected in print and digital advertising packages.
Speakers in the session include: Christian Gartmann, Director of Media Partner Relations & Marketing for Publicitas Ltd., and Jean-Christophe Francet, Senior Project Manager & Deputy Head of Business Development for PUBLIGroupe Ltd., the Swiss-based media advertising sales, marketing and management company; Erik Grimm, Research Director of Cebuco, the marketing arm of the Dutch Newspaper Association, and Chris Boyd, President of the International Audit Bureaux of Circulation.
Full details of the conference, which will be hosted by the Hungarian Newspaper Publishers Association and opened by Budapest Mayor Gabor Demszky can be found at http://www.wan-press.org/budapest2008 . The theme of the conference is, "Reaching new audiences and building new revenues."
Other sessions will provide:
- A keynote address on "how to win more advertising agency business in the multi-media age," by Marcus Wilding, Vice President of the Carat Global media agency network.
- Strategic advice from newspaper companies that have built successful multi-media advertising businesses. The session will feature Felipe Goron, Director of Marketing & Sales for the newspaper unit of RBS in Brazil, Robert Stalmach, Director of Content Licensing and Mobile at Gazeta.pl in Poland, and Andre McGarrigle, Director of Research and Customer Insight at Guardian News and Media in the United Kingdom.
- A "Shaping the Future of the Newspaper" (http://www.futureofthenewspaper.com ) session that will examine new interactive advertising opportunities in "advergaming", search, blogs, social networking and more. Three experts -- Mikal Rohde, CEO of Schibsted Search in Norway, Dan Ferguson, Founder and Director of Game Development for Blockdot in the United States, and Miklos Gaspar, Executive Director of BlogAds in Hungary -- will explain how these new innovations are becoming an essential part of the advertising mix for newspaper companies.
- A review of the partnerships that are emerging between newspaper companies and pure play digital companies and the long-term impact they will have on the newspaper market.
- Compelling new evidence of the true value of newspaper advertising and its effectiveness. Speakers include Mort Goldstrom, Vice President for Advertising of the Newspaper Association of America, Robert Ray, Marketing Director of the Newspaper Society in the United Kingdom, and Maureen Duffy, CEO of the Newspaper Marketing Agency in the United Kingdom.
- A look to the future, and whether newspaper sales people should be trained to be true multi-media experts or be specialists in individual media channels. The session will include examples of both approaches, as well as companies that are outsourcing advertising.
The conference will be held at the Novotel Budapest Congress and World Trade Centre. Simultaneous interpretation will be provided in English, French, German, Spanish, Russian and Hungarian, with the possibility for other languages depending on demand. An accompanying persons tour to Budapest landmarks is also available.
The Paris-based WAN, the global organisation for the newspaper industry, defends and promotes press freedom and the professional and business interests of newspapers world-wide. Representing 18,000 newspapers, its membership includes 77 national newspaper associations, newspaper companies and individual newspaper executives in 102 countries, 12 news agencies and 11 regional and world-wide press groups.
Inquiries to: Larry Kilman, Director of Communications, WAN, 7 rue Geoffroy St Hilaire, 75005 Paris France. Tel: +33 1 47 42 85 00. Fax: +33 1 47 42 49 48. Mobile: +33 6 10 28 97 36. E-mail: lkilman@wan.asso.fr
